Given the rapid pace of change and innovation, the number and types of business growth strategies and risks have increased exponentially over the past decade. Given their leadership role as the key strategic thought partner to the business and board of directors, CFOs are responsible to help the business grow while ensuring that risks are identified, managed and integrated into the enterprise growth strategy in such a manner that they foster a growth culture while protecting enterprise value and managing downside risk.
Whether it be entering a new industry or new markets, creating new products or services, targeting new customers, forming strategic alliances, changing distribution models or any other potential innovation options, CFOs must implement an enterprise risk management process (ERM) to ensure that they strike the right balance between risk and return such that the ERM assists in fostering growth.
Member Focus: CFO Alliance Members will gather to discuss and share best practices and insights on how they balance driving accelerated growth while managing the associated risk and ROI through developing enterprise risk management processes and how they monitor and assess their impact to the top line, bottom line, and shareholder value.
Featured Case Study Guest:
Pete Celano, Director of Consumer Health Initiatives, MedStar Health
Pete has worked in healthcare for 20 years, including as a co-founder of BeClose.com and before that the owner of a Software-as-a-Service company in the x-ray space, for sharing DICOM images among hospitals. BeClose.com (Vienna, VA) was founded in 2009, and offers Remote Patient Monitoring solutions, having spun out of MicroStrategy, Inc. A major focus for Pete is the business of getting to the Patient’s doorstep. Pete has a BA and MBA from the University of Virginia, and has presented at a variety of meetings and conferences on Digital & Mobile Health, Cybersecurity, Cloud Platforms and Access.
7.30 - 8.00 Networking
8.00 - 8.15 Welcome/Heard on the Street/Heard in the Hallways
8.15 - 8.45 CFOA Member Case Study Q&A
8:45 - 9.15 Table Discussions
9.15 - 9.45 Group Share
9.45 - 10.15 RT Summary, Key Takeaways, and Next Steps
10.15 - 11.00 Networking/Meet the team, Global Advisory Board + CFOA Team Members will be available to meet with you
Learning Objectives / Key Takeaways
—How CFOs and their team’s can foster a culture of growth while establishing a strategic risk-awareness culture across the enterprise
—How to implement a robust ERM process that is integrated into strategy development throughout the enterprise in such a manner that it fosters a growth culture while protecting enterprise value and managing downside risk.
—How to identify and staff the people who have a strategic mindset and requisite skill set to assist in driving growth while managing the business risks and investment ROI.
—How to leverage the board in the strategic allocation of resources to drive growth while managing risks and ROI.
—How to gain buy-in from the management team and business unit leaders across the company to ensure enterprise wide adoption