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Higher Logic Blog

6 min read

Tags: Association Strategy, Member Engagement

Tips for a Career in Associations


Explore the benefits of an association career and the ways you can make the best impact in your role(s).

Kelly Whelan
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Woman offering handshake to new member

8 min read

Tags: Association Strategy, Member Acquisition

5 Member Acquisition Strategies: Attracting New Members to Your Association


Attracting new members is key to growth and long-term success for associations. Explore these five member acquisition strategies.

Kelly Whelan
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5 min read

Tags: Association Strategy, Marketing and Communications, Member Engagement

Association Email Marketing Strategies and Trends


Email marketing is one of your association's most powerful tools, but only when used well. Learn top tips from our recent podcast episode with Amber Worthen, CEO of Email Maven.

Kelly Whelan
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Professionals reviewing association trends

4 min read

Tags: AI, Association Strategy

Major Trends for Associations in 2024 and Beyond


Learn about the association trends and changes expected in the next 5-10 years, and strategic action you can take to address workforce shifts, economic disruptions, regulatory developments, sustainability, AI, and more!

Kristi Donovan
Kristi Donovan
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Email deliverability ensures your messages reach the inbox

8 min read

Tags: Association Strategy, Marketing and Communications, Member Engagement

What is Email Deliverability, Why Does it Matter, and How Can You Improve Yours?


Your email deliverability rate is more important than you might think. Your emails can't engage members if they never reach the inbox! Let's walk through how to improve yours!

Dean Canellos
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Person working on computer using automation tools

2 min read

Tags: Association Strategy, Community Strategy, Marketing and Communications, Member Engagement

Using Automation to Run Your Association More Efficiently


Your association can’t run on magic, but automation can sometimes seem like it. Learn how it can help you improve the efficiency of your member engagement, community, and marketing efforts.

Kelly Whelan
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4 min read

Tags: Association Strategy, Member Engagement

The Biggest Change in Member Engagement Since Marketing Automation


Personalization has become a key component in how we communicate with members. Learn how you can use data, AI and automation to improve member engagement.

Dave Will
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woman listening to podcast about volunteering and mentoring

8 min read

Tags: Association Strategy, Member Engagement

Mentoring & Volunteering Programs Offer Emotional and Career Value for Members


In a recent episode of the Member Engagement Show, Higher Logic Sales Engineer Emily Stamm discussed how offering mentoring and volunteering programs can increase member engagement for associations.

Kelly Whelan
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association members networking in-person

6 min read

Tags: Association Strategy, Member Engagement

Using In-Person Events to Boost Association Member Engagement


In-person events are still an important avenue for connecting with your association members. Learn how to use your events to foster member engagement.

Drilon Gojani
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Association professional using Higher Logic Thrive

Higher Logic Thrive is purpose-built for associations.

With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!